Animo Italia - About | Just Riding

Animo Italia - About

Animo to Just Riding is like water to a tree, when we started our business we could only dream about working with Animo, we loved the clothing, we could feel the passion in the design and spoke often about who the creative mind was behind this pioneering brand. I always hoped and aspired to one day work with Animo and meet the brand's creator.

After a couple of years of working hard towards achieving this goal that day came for us in 2013, and we were not disappointed, Alberto the man behind Animo was exactly if not more than we could hope for, in our opinion he is one of life's true visionaries and a very, very rare human being indeed. We were astonished to learn that at this point there was no huge design team behind Animo and that the design ideas, textile choice and overall style of the ranges were coming from one mans head. I can not think of any major label in today's market that this can be said is also true, perhaps Georgio Armani when he was young or Coco Chanel of course among other world famous designers but to have a brand so well established, so well recognised with all the inspiration and vision pouring from one man, to our minds one word sums it up... miraculous.

Animo Brand Logo Inside Offices

I have often been heard describing a walk through the new offices of Animo as talking a stroll through Alberto's mind, the building itself is a work of art everything about it inside and out is bespoke and beautiful. It fits well with the entire ethos of Animo being on another level to anything else that is out there.

Alberto honours his brand by producing everything, and I mean everything in Italy. Which is why when you buy an Animo garment you will notice that the label doesn't refer to Italy as a mere afterthought it states it loud and proud - MADE 100% IN ITALY. 

Animo is a family owned and run business, I have yet to meet a single person in that company who isn't willing to work as hard as possible and do any job that is needed. I feel like everyone involved with Animo shares the passion of it's creator and will do whatever is required to drive Animo forward and the mentality of this is felt throughout the building and the clothing.

In my opinion Animo is not simply a "brand" or a "label" it is an industry, a lifestyle and a benchmark for others to aim for.

As I said once already in the about us section, we are different at Just Riding for many reasons but one major factor is that we meet all of our suppliers, we visit Animo twice a year to choose our collections. We feel the passion behind the clothing and we feel the passion and love of the people.

Animo's stunning new office nestled in the valley in Bassano Del Grappa, Italy. At point number one you can just about make out the huge granite cat walk that sits in the centre of the building.

Animo Italia Office Aerial View

You can read more about Animo Italia here.

www.animoitalia.com

 

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103 Diamante Training Riding Boots by Alberto Fasciani
103 Diamante Training Riding Boots by Alberto Fasciani

“103 custo" is a waterproof training boot made of a special elastic material that ensures great protection from rain and mud. All the components used in its construction are made with animal-free origin materials. The upper band has a Velcro fastening that allows the boot to be extremely comfortable and easy to wear. The inner part of the boot - made of anti-slide and abrasion resistant materials - allows the rider to have a better grip with no risks of ruining the saddle. The special reinforcement above the toe and heel protects the boot from scratches. Machine washable at 30°; anti-allergenic and anti-bacterial sponge lining.
100% Made in Italy

Details: elastic textile, rubberized grip and reinforcement
Colour: black
Orange velcro fastening
Round toe
Rubber sole
Anatomical insole

Alberto Fasciani is widely known for manufacturing the finest riding boots in the market today and his passion for the equestrian world translates into attention for details and understanding of the riders' demands. Thus, the brand's success can be found in the combination of three simple but crucial elements: Italian handmade tradition, careful selection of the finest leathers and innovative design.

Alberto Fasciani's creations can be divided into two main categories: made-to-measure riding boots and the standard collection.
The made-to-measure riding boots are designed to satisfy our riders' needs and allow them to perform at their very best.
The standard collection is commonly accepted as the finest and most reliable riding boots in its class.
The usual comfort and reliability of Alberto Fasciani's boots can also be found as ankle boots – that our riders wear with chaps on and off their horse.
Shipping time: around 6-8 weeks
€391.00